Thursday, 4 August 2016

Website design

Click on the link below and read the 10 rules of website design...

Top ten ideas for website layout book mark this page - you need to refer to it often.

Check out the following work done on websites by other students. Bottom half of the panel in both cases.

Top half in this case:

Now start your thumbnails, collect your imagery and begin your layout!

Sunday, 12 June 2016

Level 2 External Exemplar 2.3

Develop ideas in a related series of drawings appropriate to established design practice (2.3)

The task for this extract requires students to develop a DVD menu solution for a specific client.

The student explores appropriate design approaches (1) and then generates a range of resource imagery that is relevant to the identified theme (2). They then move systematically through the concept (3) and developmental stages (4), which are accompanied by ongoing critical evaluations (5), to produce an original and successful outcome (8).
The initial outcomes (6) present sufficient clarification of their ideas at a level appropriate for Merit. The subsequent pictorial advancement (7) shows sufficient extension of stylistic and layout ideas to meet the requirement at Excellence to extend these ideas.
Each image presents a new idea (4) (6) (7) that builds upon consideration of the strengths and weaknesses of the preceding work. The final design (8) clearly reflects the approaches of the identified models, without being derivative. This implicit application of established practice within a body of original student work is required for authentic clarification (Merit) and extension (Excellence) outcomes.  
For a more secure Excellence, the student could further refine the hand drawn elements in the final sequence (9). For example, by adjusting the levels these elements could become pure silhouette forms. Alternatively the forms could be entirely rebuilt digitally using pure geometry and true curves. This would enhance the stylistic unity of the final outcome (8).

Level 2 Internal exemplars Use drawing methods to apply knowledge of conventions appropriate to design (2.2)

Use drawing methods to apply knowledge of conventions appropriate to design (2.2)


Taken directly from NZQA - please read and look at each numbered picture associated with what they are talking about in regards to each picture below: 
This student has presented a consistent application of the particular design conventions associated with each activity. This shows purposeful use of the particular characteristics and constraints of each approach, for example, the treatment of text as image (1) (2), and the use of font size and placement to reinforce a message (3).
The initial exploratory works (4) reveal sound exploration of the use of typographic conventions to enhance the content of each phrase. These include the use of font selection, weighting, size, colour, placement, and digital effects.
The success of the ‘Daydreaming and Futility’ design (7) shows a critical selection of these conventions to support the ‘leisurely relaxed’ theme. The typographic features are further enhanced by the intelligent decisions of restrained colour and visual simplicity.
For a more secure Excellence, the student could ensure that all evidence demonstrates more consistent depth of critical selection and technical application. For example, the ‘Tulips’ (5) and ‘Skittles’ (6) outcomes could have a stronger connection between visual style and the meaning of the words.
Further consideration of impact and legibility for the word ‘futility’ (7) may strengthen this outcome in terms of the conventions of book cover design.

Level 2 Assessment

Titile:Version ASInternal/externalcredit valueFinal assessment date:
2.2Use drawing methods to apply knowledge of conventions appropriate to design291310Internal4week 6
term 3
2.3Develop ideas in a related series of drawings appropriate to established design practice291315Internal4week 9
term 3
2.4Produce a systematic body of work that shows understanding of art making conventions and ideas within design291320external12October 4pm

Sunday, 29 May 2016

Design checklist - are you on target?

Check list Design Level 2  and 3 term 2
To be done:
Brief typed up and (blu-tacked) onto folio boards
Top left hand corner – 15cm x 15cm or so

Inspiration printed and placed (blu-tacked) on folio board
15cm x 44cm of pictures you have gathered from the internet, photographed yourself or hand drawn.

New area measured up to contain logo concept drawing and developments.
30cm x 60cm – lay logos out evenly and neatly. Start with concepts then place developments on, then make your final larger. Put titles of logo concepts, developments, and final on as headings of each area.

Meeting with teacher to look at modifications for developments and settling on final logo by Friday 3rd June.
Bring all your work laid out on folio. Here you will receive ideas to move forward with final logo.
Email teacher this week to make appointment for critique or

Starting on next piece of work eg. Poster, flyer, DPS, website, billboard etc.
More info to come to the design blog to help with this:
Back to drawing and research. Based on your brief you will be given an artist model to research. You will need to complete workbook pages of thumbnail sketches of drawings of your design. At this point you may bring back some traditional art making methods to create back ground textures and hand drawn design. You may be cutting and pasting colours or textures from magazines. Alternatively you can utilise illustrator or photoshop to layer and recreate some imagery from your inspiration.
3 A3 pages of research and drawings… thumbnails, annotations, showing design layout ideas, texture ideas, font ideas.
Week 10
Level 2: Board 1 due  
Level 3: Board 1 plus half of board 2
Planning for other designs becoming clearer and more developed.

Low Poly portrait in Photoshop for those that prefer it...

Low Poly Portraits

Another style of drawing that is trending in NZ at the moment...Will take a while to do so please check with your teacher to see if you should use it.

Line portraits in illustrator

This looked really interesting - especially for this doing fashion and wanting to draw over photographs...

Art board tool

This is essential for helping you layout your work in Illustrator. It gives a basic overview of how to make and resize art boards. I find that I generally only use 2 to 3 art boards per file otherwise the file gets to big or confusing. This has 8 art boards as an example.

You can also specify your art board size as you open a new document. Make sure you have the measurements required from your folio!

Level two 2015 Design exemplar

Hi all

Here is a 2015 excellence exemplar:
This portfolio has presented sufficient evidence to achieve with Excellence. 
To be placed more securely in the grade range it would need more evidence of:
  • making decisions with more reflective and critical analysis as solutions progress
  • regenerating by consistently identifying the best options to further advance ideas 
  • clarifying ideas with good decisions made at end-points,  for example; large scale works reveal the candidate’s need to address negative space and large areas of saturated colour.

Monday, 7 March 2016

Size of your Inspiration and Brief to be created in Illustrator

Hi designers, it is really important that you work to the set sizes unless you are doing a whole lot  of drawing like Ofa. In which case I will give you some instructions on what to do.

(Ben Paul and Jacob - you may have already started with your photos - where I wanted you to do 8 pictures and 10 x 8 cm if you have finished that then do not worry about this sizing.)

For everyone else -  In Illustrator you will need to create 

Your Brief size when typed up will need to be 14cm x 14 cm.

Your inspiration will need to be 14cm tall x 43cm long.

With these measurements you will have half a cm around your brief and inspiration.

Remember that these things need to be neat and tidy.

Year 12 and 13 designers - Inspiration due: Friday 18th March

By now you need to have done the following:

1. Typed up your brief on your blog

2. Researched some imagery that suits your brief and put 5-6 images on your blog

3. Come up with a name for your Design Scenario e.g. Nef, YG, Fantasy Tours, Fruity Planet, etc.

4. Year 13s that already have some images for their inspiration are: Shavaugn, Benji, Paul, Thomas. These have been taken by themselves or taken from the internet. These need to be formatted in Illustrator or Photoshop ready for going onto folio. Here are some examples of inspirations for you to look at - yours will not be up to this level yet - but you will be getting there!

5. Year 12s have been working on 'font' ideas and making pencil drawings of font. Except Ofa who has done some amazing drawings of characters that he will use for his Polyfest Brief.

6. Everyone needs to continue on with finalizing their inspiration and coming up with some pencil drawings of the font they like.

Inspiration due: Friday 18th March

Thursday, 25 February 2016

Individual Interviews 2016

This post will be updated to reflect individual feedback given to every designer this year:

Annaliese Level 3 Design

In naming your brand, develop something that is a contradiction possibly? Brain storm it out as much as you can.

desordre boutique
vintage fashion

Know the background to these designers. Go further than instagram in learning them

Blog about these labels, images attributed and react to them.
Keep an eye on the design blog for specific info.

Monday, 15 February 2016

Level 2 and 3 Folio work

Hi all

A couple of points - you need to research what is a "Design Brief" and write your explanation in a blog post. You need to provide me a picture if possible.

Below is panel one of a level 3 excellence folio. (Aim high level 2!) Please cut and paste the following link to view it in a larger size.  Click the image to enlarge.

On your own blog answer the following questions:

1. What items (headings) is the student required to design? Use the link and zoom in to read.
2. What is the top half of the panel consist of?
3. How many font experimentations has the student completed of the brand name and tagline? (Middle left of panel)
4. How many logo concepts has the student produced?
5. How many developments has the student produced?
6. How many refinements?
7. What does the final logo consist of?

8. Most important: now that you know you are creating marketing/branding material for your chosen brief e.g. Music festival, fashion house, Polyfest, tattoo festival, art exhibition, please have a go at writing up a scenario that is similar to this brief.
All levels due Friday 19th Feb to Mrs CC - share as a google doc with me

Sunday, 14 February 2016

First task for designers 2017!

What is a Design Brief?

Create a digital document eg. google doc/slideshow/drawing that utilises diagrams, pictures and words to explain what a design brief is.

Look at a a variety of design briefs and summarise what you have found.

Share this with me at